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Epic Hotel and Residences

Marketing Campaign

Overview

Epic Hotel and Residences, developed by Ugo Colombo's CMC Developers, stands as a unique luxury property in downtown Miami. Situated where the iconic Royal Palm and Dupont Hotels once stood, Epic blends modern luxury with Miami’s rich historical charm. This prestigious project targets high-end buyers, particularly business entrepreneurs, who seek sophisticated living with easy access to Miami's business, cultural, and social scenes.

The Challenge

The main challenge was to establish Epic Hotel and Residences as a premium brand in a competitive luxury market not located directly on Miami’s famous beachfront. Epic needed to attract affluent professionals by emphasizing its downtown location, historical significance, and seamless integration of contemporary luxury with the heritage of Miami's past. This meant finding a compelling narrative to distinguish Epic from both beachfront properties and other downtown developments.

Solution

To meet these challenges, the marketing campaign focused on brand positioning, media outreach, and community engagement. The campaign highlighted Epic's unique selling points, leveraging the site's historical value as a link to Miami’s past glories. Marketing efforts included sponsoring local cultural events and featuring Epic in high-end publications. An engaging website with virtual tours  and historical context emphasized both luxury and the unique heritage of the property. Additionally, public relations initiatives showcased Epic as an integral part of Miami's elite cultural and business community. This strategy helped to drive high occupancy rates, foster community involvement, and establish Epic as a new symbol of modern luxury with historical significance.

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