Time Century Gem Tower

Time Century Gem Tower is a premier luxury development in a competitive downtown market, designed to attract high-value customers looking for sophistication and modernity. The goal of the branding campaign was to establish Time Century's brand identity, differentiate it from neighboring competitors, and target both B2B and B2C segments through an integrated marketing strategy.

To achieve these goals, an integrated multimedia branding campaign was launched. The strategy combined a professional photo shoot, a dynamic video campaign, a newly designed website, and targeted digital marketing. High-quality visuals captured the brand’s luxurious appeal, while a 2-minute brand video told Time Century's story, showcasing behind-the-scenes footage and design team interviews. The new website featured a sleek, modern layout with e-commerce capabilities, an interactive product gallery, and a press section. Digital marketing efforts included targeted SEO, social media ads using the new content, and an email campaign announcing the refreshed brand. The results were significant: brand recognition improved across all platforms, website traffic increased by 60%, the brand video reached over 100,000 views in the first month, and direct sales rose by 40%, all contributing to a successful and unified brand presence.